Free Download Marketing Management Millenium Edition Philip Kotler
About Book:
Series: Prentice-Hall International Series in MarketingAuthor: Philip Kotler
Hardcover: 784 pages
Publisher: Prentice Hall; 10 edition (July 19, 1999)
Language: English
ISBN-10: 0130122173
ISBN-13: 978-0130122179
Product Dimensions: 10.3 x 8.3 x 1.4 inches
In the world's best-selling book emphasizes the latest trends and developments in global marketing, with an emphasis on the importance of cooperation between marketing and all other functions of the company. Introduces new perspectives in successful strategic market planning, and provide additional company examples of creative activity, market-oriented and customer-focused. Coverage includes a focus on trade in the 21st century, new ideas, tools and practices of businesses will need for success in the new millennium. Chapter topics discuss building customer satisfaction, strategic planning, market-oriented, market analysis and consumer buying behaviour in dealing with competition, designing pricing strategies and programs, and sales management. For marketing managers who want to increase their knowledge on the key issues of strategic, tactical and administrative marketing along with the opportunities and needs of the market in the coming years.
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